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|RCA Press Release for February 9, 1982|
Americans are building inexpensive home video libraries with video discs. Those owning disc players eight months or longer now have an average of almost 23 video disc albums, while those with players six months or longer have almost 21 albums, according to an RCA survey.
Stuart Gray, Division Vice President, Program and Market Research, RCA "SelectaVision" VideoDiscs, said the survey showed that the average video disc player owner expects to buy five additional albums over the next three months.
Mr. Gray said more than 90 percent of the 1,223 respondents expressed overall satisfaction with their video disc player, a very high percentage for a new consumer electronics product.
The survey also showed that 17 percent of the player households surveyed are pay cable subscribers, which is slightly above the national average; and 16 percent have video cassette recorders, which is substantially higher than the national average of 4 percent.
Mr. Gray said the findings illustrate that the video disc is compatible with other home video products and services.
Mr. Gray said 19 percent of the sample have rented discs, and 47 percent of them have ended up buying at least one of the discs they rented.