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RCA Press Release for February 13, 1981


James M. Alic Elected Vice President of RCA; George D. Prestwich Becomes President of RCA Service Company

The RCA Corporation Board of Directors has elected James M. Alic vice president for electronic services and VideoDisc planning, Roy H. Pollack, executive vice president, announced today.

At the same time, Mr. Pollack announced the appointment of George D. Prestwich as president of the RCA Service Company. Mr. Prestwich will report to Mr. Alic.

James J. Badaracco, former president of the Service Company has been appointed division vice president of special marketing programs on Mr. Prestwich's staff.

The RCA Service Company installs and services RCA consumer products and commercial electronic equipment, services and maintains business and industrial equipment, and provides technical and educational services to the government at home and abroad. It also services Whirlpool appliances.

In addition to his new responsibilities, Mr. Alic will continue to be responsible for business management and controls for the RCA "SelectaVision" VideoDisc project.

In another staff change, Joseph W. Karoly was appointed vice president for special projects reporting to Mr. Pollack.

Mr. Alic joined the RCA corporate staff in 1970 and, after holding several posts in corporate planning activity, was named staff vice president for profit analysis in 1972. Later that year, he was appointed staff vice president for financial planning.

In 1973 Mr. Alic was transferred to the RCA Consumer Electronics Division in Indianapolis and was named division vice president for finance in 1974. Two years later he was named division vice president of operations for the RCA Consumer Electronics Division. From 1977 to 1979 he was an executive vice president with the National Broadcasting Company, a wholly-owned subsidiary of the RCA Corporation.

Prior to joining RCA, Mr. Alic was associated with the Ford Motor Company, holding analytical and supervisory positions in the Ford Division and the Product Development Group.

A native of Birmingham, Mich., Mr. Alic was graduated from Northwestern University in 1964. He earned an M.B.A. degree from the University of Chicago in 1965.

Mr. Prestwich joined RCA in 1969 as division vice president of defense marketing for the Defense Electronic Products activity. In 1969 he became division vice president of marketing for the RCA Government and Commercial Systems organization. Since 1976 he has been division vice president for marketing in the Government Systems Division.

Before joining RCA, Mr. Prestwich was with the General Electric Company for 13 years, primarily in marketing positions in the electronics, defense and aerospace areas.

Mr. Prestwich was graduated from the U. S. Naval Academy in 1943 and received an S.M. degree in Nuclear Physics from the Massachusetts Institute of Technology in 1952.


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