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|CED in the History of Media Technology|
Apple introduced the Macintosh to the nation in a famous ad during the third quarter of the Super Bowl on January 22, 1984. This was just three months prior to RCA's announcement that it would end CED player production - thus dictating the eventual end of the CED system. The original Macintosh had 128 kilobytes of RAM, although this first model was simply called "Macintosh" until the 512K model came out in September 1984. The Macintosh retailed for $2495 and was a great success compared to its GUI predecessor, the Lisa priced at $9995. It wasn't until the Macintosh that the general population really became aware of the mouse-driven graphical user interface.